The Sam Markowitz Group

For business consultancies, ad agencies and marketing agencies: To watch a great 7-minute video on the advantages of engaging
in direct response advertising over general advertising, here is…

David Ogilvy’s Famous “We Sell Or Else” Speech To The Direct Response Community

Click the play button below to watch the video. After watching it, you can read on to find out about our direct response trainings…

Dear Friend,

     Famous ad man David Ogilvy, founder of Ogilvy & Mather, made the above video
decades ago.

     If you haven’t clicked to watch it yet, please take a few minutes to do so right now.
The entirety of this letter relates directly to this video, and references it numerous times.

     Why is the video so important? Because the same exact message and ‘call to action for
the advertising community’ that David Ogilvy counsels on in this video rings true today.

     General advertising has always been more concerned with creativity, cleverness, and
entertainment than with actual sales. And this is very wrong (unless a client wants this).

     To be 100% transparent, I have to admit something. I myself have once considered the
idea of building a large general advertising agency. The grandeur is very appealing.
But, the fact of the matter is, we are not in business for grandeur, nor for our own egos.

We Are In Business For Our Clients.
To Drive Customers, Sales, Profits.

     I was originally educated in the world of general advertising and marketing. So I
understand this world very well. However, I was blessed to discover the world of direct
response advertising and marketing, and it’s this world that completely changed my life.

     The major transformation occurred for me when I began working with, and later on
partnering with, a man named Gary Halbert. Gary is widely considered to be one of the
greatest direct response advertising men and marketing strategists to ever live. In fact,
Gary published a paid newsletter which David Ogilvy read, and had key employees read.

     Gary taught me everything I needed to create massive, measurable and accountable
marketing results. And I built my entire practice and my group on this solid foundation,
adding to it the very best direct response advertising and marketing talent in the world.

     Like it was for David Ogilvy, direct response marketing is my love. It offers real, bona
fide solutions to exponentially multiply a business’s customers, sales and profits. And…

All Businesses Can Benefit Immensely
From Direct Response Marketing.

     Now, we are only one group. We can help only so many clients. And there are millions
and millions of businesses that have a need for sophisticated direct response marketing.

     That’s why we’ve adopted to carry on David Ogilvy’s siren call in this present day.

     And so, we’ve begun doing direct response advertising and marketing trainings for
other business growth consultancies, advertising agencies, and marketing agencies.

     What we do is help you add a direct response division if you don’t have one yet, and
to bolster your direct response division if you do.

     Since we announced this, we’ve had training requests pouring in from many agencies.

     We’re making such services available as we can, time permitting. We're very busy
in our client work, as that is our top priority. But, we deem this activity of spreading
direct response marketing to more of the world so important, we’re setting time for it.

Introducing: The Sam Markowitz Group’s
Direct Response Marketing Trainings…

     As David Ogilvy says and advocates in the video above, “Nobody should be allowed to
create general advertising until he’s served his apprenticeship in direct response.”

     And he goes on to say this to all advertising agencies: “Insist that all your people…
creative, media, account executives… that they’re all trained in your direct response
division. If you don’t have such a division, make arrangements with a firm of direct
marketing specialists to train your people. And make it a rule in your agency that no
copy is ever presented to clients before it has been vetted by a direct response expert.”

     It’s exactly these services we’re able to provide to those who wish to have them.

     Our time is expensive, but it pays for itself many times over with the abilities you
attain from it.

     To contact us, click here to download our introductory fax form, and include with it a
letter explaining who you are, what exactly your business is, whether or not you
currently have a direct response marketing division, and how exactly we can help you.

     It is truly a very wise, beneficial and honorable move investing in your direct response
marketing offerings, and providing your clients with the most effective growth solutions.

     My group and I are proud to help you in this endeavor.

Sincerely,
myname

Sam Markowitz

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